Conversion optimization

What affiliate marketing is, how it works, commission models (CPA, CPS, CPL), top platforms, pros, cons and how to measure conversion.

What Apple Search Ads is, campaign types (Basic and Advanced), key metrics, relationship with ASO, real costs and when it makes sense vs. Google Ads.

What a CSS partner is in Google Shopping, how the CSS program works, CPC savings advantages, how to choose a provider and its impact on conversion.

Display advertising consists of visual ads shown on websites and apps. Discover the formats (banners, rich media, video), the main networks, and how to...

What a welcome email is, why it's key for conversion, ideal structure, real examples, metrics and how to automate it properly.

The freemium model lets you offer a product for free with paid premium options. Learn how it works, real-world examples, and how to optimize free-to-paid...

A hyperlink connects web pages to each other. Discover the types of links, their importance for SEO, and the linking best practices that improve your...

A layout defines how elements are organized on a web page. Learn what it means, what types exist (F-pattern, Z-pattern, grid), and how it directly impacts...

What RFM analysis (Recency, Frequency, Monetary) is, how to segment customers with scoring, ecommerce CRO applications and tools to implement it.

What mid funnel marketing (MOFU) is, content and tactics for the consideration stage, key metrics and how to optimize conversion in the middle of the...

Schema markup helps search engines understand your site and display rich snippets. Learn what types exist, how to implement them, and their real impact on...

Scrolling is the act of moving through a web page. Discover the types of scroll (infinite, parallax, sticky), how to measure scroll depth with GA4, and UX...