47 artículos
You have approved the budget, designed an incredible ad on Meta or Google Ads, and the CTR (click-through rate) is the envy of the industry. But when you...
Forms are often the forgotten element. They are seen as a simple technical formality, when in reality they are the main bottleneck of your business. If...
You have invested thousands of euros in acquisition campaigns. You have made the user fall in love with your product, add it to their cart and... at the...
Imagine walking into a physical store where everything is piled up in a mess. Your website works exactly the same way. Clutter isn't just an aesthetic...
Many marketing managers and e-commerce owners share the same instinct: when sales stall, they increase ad spend. But the real growth comes from optimizing...
Most e-commerce stores today sound exactly the same. If a potential customer lands on your site and after three seconds hasn't understood why they should...
For years, CRO has been a deeply analytical discipline, but also one highly limited by the human capacity to observe, interpret, and prioritize data....
Most ecommerce businesses are stuck in the same pattern: when sales stall, they increase ad spend. But you don't need to spend more to sell more. You need...
Discover how dead ends in UX affect your conversion. We explain how to eliminate dead ends and achieve a better experience for your users.
Learn how to apply CRO in B2B businesses: optimise lead gen processes, improve user experience and turn opportunities into real customers.
Discover how integrating marketing data from multiple sources helps you gain accuracy, make better decisions and achieve better results. Optimise your...
We show you how to tell the difference between a good CRO service and simple visual improvements so you are not misled when it comes to optimizing your...
To achieve solid and reliable results you'll need to pay close attention to your data. We explain why research is so important in your CRO strategy.
A/B tests are a starting point, not a destination. To optimise your conversion and your business results you need to commit to a circular and continuous...
It has happened to everyone. And it will keep happening. Many people, when taking their first steps in CRO and optimizing their digital business, fall...
It has surely happened to you at some point. A brand or service you regularly use announces the redesign of its app or website and shouts it from the...
Some digital businesses seem to have that certain something — that secret formula that makes them grow and grow and grow. Startups that succeed in a...
Data, data and more data. We live in a digital era that, in addition to giving us hours and hours in front of a screen, has thrown at us an enormous...
If there is one sin in the digital world, it is trusting our intuition too much. We always assume that all people and users will think exactly like us,...
The small screen continues to rule our daily lives. We've been glued to our phones for years now, and that translates into new ways of interacting and...
Any digital product or website is like a map. A place or space with its corners, its routes and its dead ends. All digital experiences are made up of...
The way we view and handle our personal data is not what it used to be. In just a few decades we have gone from phone directories with our numbers...
Making your users feel heard is important. But the impact of understanding your users is not just a matter of feelings and personal perceptions. The...
At Boost we sometimes like to look at other disciplines to draw ideas and lessons for our own field. And as with everything in life, the web experience...
Those of us dedicated to improving website and purchase process conversion know it clearly: a conversion is a decision. A decision made by the user (and...
In the dynamic world of e-commerce and digital platforms, user experience is the determining factor that can turn a visit into a sale — or, on the...
Also known as a UX Designer, this is a professional considered one of the fundamental pillars of any digital business or ecommerce. Although there are...
Marketing is demanding, requiring more and better strategies all the time to attract, appeal, differentiate, and most importantly, achieve a sale. There...
In the business world, concepts such as competition, revenue, demand or supply are terms used to analyse, forecast and produce economic reports that...
We live in the digital age, where there are more and more media, channels, and platforms through which all the information that ends up on our screens is...
In the competitive world of digital marketing, every detail counts. However, there is one aspect that often goes unnoticed: microcopy. This small but...
We all know that 'trust takes a long time to earn and very little to lose' but, in the digital world, this phrase seems even more true. Today, data is the...
At Boost, we understand how important it is to track and manage key metrics to achieve outstanding results in the digital world. That is why today we want...
Well, well. Looks like you love a good secret, eh? Especially when it involves things like conversions and sales. You are in our club. Well then, this...
Here we are, kicking off a new year! For people who have an online project or business, it is usually a time of change, of improving what has been done...
In today's digital landscape, conversion optimisation is an essential component for the success of any company or online business. At Boost, a consultancy...
Today, the rise of mobile devices has radically transformed the way consumers interact with online stores. The convenience of shopping from anywhere and...
In the digital world we live in, cookies play a crucial role. These small pieces of information are the key to understanding and improving user experience...
The relationship between information and decisions is key, and this article explores how business questions drive the analysis process and how data...
Is your website not generating enough conversions? Discover the common mistakes that hurt conversion and learn how to fix them. From confusing navigation...
Discover the basic principles of CRO and how you can convert your website visitors into customers. Learn about the importance of experimentation, testing...
In the business world, not all objectives work for all types of businesses. Each business has specific goals and therefore requires key metrics to measure...
You may have noticed that you are hearing the term 'data visualisation' more and more often. That is not surprising — although it has existed for a long...
When you discover that less is more and that using a sledgehammer to crack a nut is a bad idea, your online business will likely start gaining real...
Knowing and mastering data segmentation is a strategy that will not only help you improve the user experience on your website, but will also help you...
Working with an expert conversion company will help you improve your website and maximise sales opportunities. That is why hiring these services should be...
Doing the same things, like never before. Little is said about the transformative power of creativity on websites. A site with personality, a refined...
