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You have approved the budget, designed an incredible ad on Meta or Google Ads, and the CTR (click-through rate) is the envy of the industry. But when you...

Forms are often the forgotten element. They are seen as a simple technical formality, when in reality they are the main bottleneck of your business. If...

You have invested thousands of euros in acquisition campaigns. You have made the user fall in love with your product, add it to their cart and... at the...

Imagine walking into a physical store where everything is piled up in a mess. Your website works exactly the same way. Clutter isn't just an aesthetic...

Many marketing managers and e-commerce owners share the same instinct: when sales stall, they increase ad spend. But the real growth comes from optimizing...

Most e-commerce stores today sound exactly the same. If a potential customer lands on your site and after three seconds hasn't understood why they should...

For years, CRO has been a deeply analytical discipline, but also one highly limited by the human capacity to observe, interpret, and prioritize data....

Artificial intelligence has gone from being a technological promise to becoming a key element in many business decisions. When AI enters the...

For years, many business decisions have relied on accumulated experience and dashboards summarizing key metrics. This approach works up to a point, but it...

In many marketing teams, reporting has become a silent problem. Hours spent downloading data, copying metrics between spreadsheets, and reviewing outdated...

Measuring your campaign performance correctly doesn't depend on the amount of data you collect, but on your ability to focus on the KPIs that truly move...

Most ecommerce businesses are stuck in the same pattern: when sales stall, they increase ad spend. But you don't need to spend more to sell more. You need...

Artificial intelligence has evolved from an abstract concept to a concrete reality with visible impacts across numerous sectors. This article explains how...

Discover the signs that indicate you need a digital analytics audit. Avoid wrong decisions due to incorrect data and improve your dashboards.

Discover how to apply AI to CRO to improve conversion, automate A/B tests and personalise experiences. Real cases and key tools.

Discover how to apply data-driven marketing decisions to optimise campaigns, reduce errors and improve results compared to intuition.

Do your metrics fail to match between Google Analytics, Meta Ads or your CRM? Discover the causes of analytics data discrepancies and how to fix them.

Discover how customer journey analytics helps you detect bottlenecks and optimize every phase of the customer journey to improve conversions.

Compare the advantages of using Power BI in marketing versus other tools. Discover how to improve data visualisation and make faster decisions.

Discover how AI transforms traditional segmentation into intelligent clusters based on real data. Improve your marketing with more precise decisions.

Discover how dead ends in UX affect your conversion. We explain how to eliminate dead ends and achieve a better experience for your users.

Learn how to apply CRO in B2B businesses: optimise lead gen processes, improve user experience and turn opportunities into real customers.

Discover the most common mistakes when setting up GA4 and how to fix them. A practical guide for reliable, trouble-free data measurement.

Discover which decisions AI can take on in your company today, its limits and how to apply it realistically in strategic and operational processes.

Discover the best AI tools for businesses. Choose the right one for strategic decisions, internal processes and customer experience.

Discover how to apply AI in your business to improve decisions, optimise processes and enhance the customer experience with real examples.

Discover how AI transforms the user experience: real cases, applied algorithms and key tools for designing more effective experiences.

Discover how integrating marketing data from multiple sources helps you gain accuracy, make better decisions and achieve better results. Optimise your...

Discover how server-side tracking with Google Tag Manager improves digital measurement, protects privacy, and outperforms client-side tracking.

We show you how to tell the difference between a good CRO service and simple visual improvements so you are not misled when it comes to optimizing your...

To achieve solid and reliable results you'll need to pay close attention to your data. We explain why research is so important in your CRO strategy.

A/B tests are a starting point, not a destination. To optimise your conversion and your business results you need to commit to a circular and continuous...

It has happened to everyone. And it will keep happening. Many people, when taking their first steps in CRO and optimizing their digital business, fall...

It has surely happened to you at some point. A brand or service you regularly use announces the redesign of its app or website and shouts it from the...

Some digital businesses seem to have that certain something — that secret formula that makes them grow and grow and grow. Startups that succeed in a...

The digital marketing world is highly competitive. Everyone knows it. Thousands of channels, thousands of formats and thousands of competitors all sharing...

Every company has data. Simply by existing in a digital environment, information accumulates and digital analytics becomes a reality (whether you want it...

Data, data and more data. We live in a digital era that, in addition to giving us hours and hours in front of a screen, has thrown at us an enormous...

If there is one sin in the digital world, it is trusting our intuition too much. We always assume that all people and users will think exactly like us,...

Discover how to apply data storytelling for businesses with actionable dashboards and clear narratives that turn data into decisions.

We live in a time of abundance when it comes to information. Any activity of any company generates billions of data points that, when used well, allow it...

The digital environment in which most companies operate today requires great agility. A fast and determined capacity for response. We live in a world...

Discover the KPIs by business phase and learn to measure what really matters according to the moment your digital company is in.

In the digital world, data is the most valuable asset for any company. However, without proper management, it can become chaos that makes decision-making...

Discover how to improve data collection and make reliable decisions with a precise, automated system adapted to your digital strategy.

Discover what dark data is, why it impacts your business and how to leverage those hidden data points to make better decisions. We help you from Boost.

The way you collect your data makes the difference between the success of your decisions or their total failure. Good data collection is the key to...

Do you really know what is happening in your business? What would any digital business or company be without its data? Today, in an era where information...

Discover the limitations of browsers in data collection and how to overcome them with advanced strategies for more accurate decision-making.

We live in the data age. Every self-respecting digital business now has more information than ever about its activity, its customers and its environment....

Low-quality data and analytics carry a very high cost for your business. In fact, it hides many implications that ultimately translate into money badly...

In the world of digital business, the key to success often lies not in decisions that have a direct and measurable impact on online sales. Many times, the...

Taking care of your business goes beyond making sure your supply chain runs smoothly, your services are high quality and your customers are satisfied. All...

Your digital business data speaks for itself. Just one look at any company's analytics is enough to understand its situation. Some data reflects a solvent...

One of the fears that haunts digital businesses the most is that of falling behind. The fear that your customers will visit your website or digital...

The world is upside down and everything seems to indicate the situation will not change in the first months of the year. The start of 2025 comes with the...

The small screen continues to rule our daily lives. We've been glued to our phones for years now, and that translates into new ways of interacting and...

Making more strategic, well-founded decisions is something that features on every digital business's wish list for 2025. We all want to start the year...

Whatever you have planned for your business in 2025, you need to think about social media too. If online commerce will keep growing, social commerce looks...

Since the Covid-19 pandemic swept through the entire world, there's something we've learned, much to our regret: that some things are unpredictable....

Any digital product or website is like a map. A place or space with its corners, its routes and its dead ends. All digital experiences are made up of...

In the business world, everything is built on trust. Yes, for all the charts, reports and data we refer to, at the end of the day it all comes down to...

There is a false belief out there that has us all very mistaken, in many aspects of life. That old idea that the more we have, the richer we are. A notion...

The way we view and handle our personal data is not what it used to be. In just a few decades we have gone from phone directories with our numbers...

When we design something — whether a physical or digital product — we all picture a specific user experience. We imagine users following the same...

On average, every person on the planet spends about 6 hours and 40 minutes in front of screens. And when we think about those nearly 7 hours we picture...

Having the ability to choose sets us free. Freedom of choice is one of the mantras we repeat in virtually every important aspect of our lives. But what...

Making your users feel heard is important. But the impact of understanding your users is not just a matter of feelings and personal perceptions. The...

At Boost we sometimes like to look at other disciplines to draw ideas and lessons for our own field. And as with everything in life, the web experience...

Nobody is immune, not even the national statistics office. Although correcting mistakes is a sign of wisdom, when the highest authority on statistics has...

We navigate a sea of information. An ocean, more accurately. All the advances in computing, technology and data collection and analysis have brought us to...

The world has always been diverse. But in recent years, diversity has been gaining more space in our lives. We are increasingly aware of the variety and...

Those of us dedicated to improving website and purchase process conversion know it clearly: a conversion is a decision. A decision made by the user (and...

In the dynamic world of e-commerce and digital platforms, user experience is the determining factor that can turn a visit into a sale — or, on the...

Also known as a UX Designer, this is a professional considered one of the fundamental pillars of any digital business or ecommerce. Although there are...

Marketing is demanding, requiring more and better strategies all the time to attract, appeal, differentiate, and most importantly, achieve a sale. There...

Good morning, Arianne, tell us a little about yourself. Of course — my name is Arianne Rovira, I am 57 years old and so I already have a long professional...

In the business world, concepts such as competition, revenue, demand or supply are terms used to analyse, forecast and produce economic reports that...

We live in the digital age, where there are more and more media, channels, and platforms through which all the information that ends up on our screens is...

In the competitive world of digital marketing, every detail counts. However, there is one aspect that often goes unnoticed: microcopy. This small but...

Personalisation has become a cornerstone of modern marketing. In a world where consumers are bombarded with information and options, the ability to offer...

Last week, Adrià Vidal, CEO of Boost, attended the Digital Enterprise Show (DES) in Málaga, one of the most prominent events in the field of technology...

A recent event organised by the magazine Emprendedores highlighted the importance of innovation, sustainability and talent in Spanish startups. The...

The world of digital marketing is in constant evolution — what is new today becomes standard tomorrow, which obliges us to always stay alert so we can...

On July 1, 2024, all Universal Analytics services and properties will begin to be replaced by those of Google Analytics 4, including APIs and everything...

A good website is the key to success for start-ups. At Boost, learning from strategies implemented by major brands and the experience we have built up...

You have probably heard the term 'data-driven.' Companies with a data-driven approach base their strategic decisions on data analysis, which gives them...

Who are you and what do you do? My name is Ariadna Busquets and I studied Economics. As often happens, I decided to study something that would offer job...

Are you about to launch your own startup in the digital world, or have you been up and running for a while? Then this is for you. In this article, we give...

Oriol Ramon, current Marketing and Sales Director at The Excellence Collection, has evolved professionally between agencies and clients, from his start at...

Barely 20% of companies have a solid data strategy, and the remaining 80% lack a defined approach for the efficient collection, storage, and use of...

The data speaks for itself: online shopping via mobile places Spain in first position in Europe. The favourite day for Spanish shoppers to buy online is...

We all know that 'trust takes a long time to earn and very little to lose' but, in the digital world, this phrase seems even more true. Today, data is the...

Could you tell us a bit about yourself? Who are you and what do you do? Sure, I'm Xavi Puig, a graduate in Advertising and Public Relations from Pompeu...

In the world of startups, the ability to understand and use data effectively makes the difference between moving forward and getting stuck. At Boost, we...

At Boost, we understand how important it is to track and manage key metrics to achieve outstanding results in the digital world. That is why today we want...

Well, well. Looks like you love a good secret, eh? Especially when it involves things like conversions and sales. You are in our club. Well then, this...

Here we are, kicking off a new year! For people who have an online project or business, it is usually a time of change, of improving what has been done...

Who are you and how did you start in the digital world? Hi, I'm Oriol and I got started in this world in 1998, when everything was still up for grabs. The...

In the era of the "Application Generation", where young consumers aged 18 to 34 interact with more than 40 applications for various daily activities,...

In today's digital landscape, conversion optimisation is an essential component for the success of any company or online business. At Boost, a consultancy...

Today, the rise of mobile devices has radically transformed the way consumers interact with online stores. The convenience of shopping from anywhere and...

The years go by and it keeps getting clearer: data analytics is the lighthouse that guides businesses to safe harbor. That is why, in addition to trying...

In today's digital world, having loyal customers is what makes the difference between a successful business and one at risk of failing. That is why, at...

In the digital world we live in, cookies play a crucial role. These small pieces of information are the key to understanding and improving user experience...

In the world of digital marketing, transformation and adaptation are essential elements. Mauri Carrió, Digital Marketing Manager at Wilson Europe, has...

In the world of digital marketing, the term MarTech has become very common — but what exactly is it and how can it benefit your online business? From...

Today we live in an increasingly digitised world where automation plays a crucial role in process optimisation and efficiency improvement. At Boost, as a...

Pragmatic in outlook and a champion of human values, we got to know the reflections, challenges and technological vision of Ricardo, Head of Strategy at...

At Boost, as a digital consultancy specializing in analytics and conversion, we understand the importance of measuring performance and evaluating progress...

Measuring data is crucial if you run an online business, no matter how much you try to ignore it. Experience and intuition matter, but in the end it is...

The current economic landscape in Spain presents challenges for businesses in general, but also unveils an unprecedented backdrop of opportunities. In...

In the technology world, more and more brands and online businesses are incorporating artificial intelligence (AI) into their platforms. A good example of...

As you probably already know, a few months ago there was talk of a kind of 'apocalypse' in the world of digital analytics, as Google Universal Analytics...

Reinvent or die: the user experience and UX design sectors are betting on qualitative and quantitative research to face the current landscape. Carlos...

The relationship between information and decisions is key, and this article explores how business questions drive the analysis process and how data...

In today's business landscape, we have witnessed a major transformation in the way organizations use data analysis and exploitation. In this article we...

In the age of (over)information, the correct use of data has become a key pillar for business success. Data visualisation plays a crucial role in this,...

Discover how to use your data to create stories that sell and make smarter business decisions. Once you learn how to do it, there is no going back. In the...

In the digital world we live in, data has become gold. And in this article you will learn how to harness its potential to generate extra revenue and take...

Everything is evolving at a frantic pace and now, with the arrival of Google Analytics 4 (GA4), so will the way we analyse data. They gave advance notice:...

Is your website not generating enough conversions? Discover the common mistakes that hurt conversion and learn how to fix them. From confusing navigation...

Discover how an online store — in this case a vitamin supplement store — can use data visualization to gain valuable insights about sales, conversions,...

Discover the basic principles of CRO and how you can convert your website visitors into customers. Learn about the importance of experimentation, testing...

In the business world, not all objectives work for all types of businesses. Each business has specific goals and therefore requires key metrics to measure...

It is no longer a secret: the future is advancing in leaps and bounds and it is important to stay on top of new technologies to make the most of...

You may have noticed that you are hearing the term 'data visualisation' more and more often. That is not surprising — although it has existed for a long...

When you discover that less is more and that using a sledgehammer to crack a nut is a bad idea, your online business will likely start gaining real...

Knowing and mastering data segmentation is a strategy that will not only help you improve the user experience on your website, but will also help you...

Generation Z — a great unknown for many and a target to reach for others. Discover how to stop this new generation from ignoring your website and...

Working with an expert conversion company will help you improve your website and maximise sales opportunities. That is why hiring these services should be...

Without a doubt, Artificial Intelligence has arrived and has no intention of leaving. Whatever your opinion on the matter, do not get left behind — learn...

Doing the same things, like never before. Little is said about the transformative power of creativity on websites. A site with personality, a refined...