The data speaks for itself: online shopping via mobile places Spain in first position in Europe. The favourite day for Spanish shoppers to buy online is Monday at 9pm, and 69% of Spaniards aged 55 to 64 make at least one purchase per month. Here's everything in detail!
According to a report by idealo.es, 74% of Spanish people prefer to make their purchases via mobile, thanks to the convenience and versatility of these devices. This percentage places Spain at the top of Europe for mobile shopping, although there has been a slight decrease compared to last year's figure of 75%.
Italians are in second position with 72.6%, followed by the British with 59.5%, Germans with 58.9%, Austrians with 58.2% and the French with 56.7%.
The study also highlights a curious fact: the preference of Spanish shoppers for making purchases on Mondays at 9pm.
This consumption model has captured the attention of all generations, especially the over-55s, the Silver Generation. In fact, 69% of Spaniards aged 55 to 64 make at least 1 online purchase per month, up 7% from the previous year.
The categories most frequently searched by Spanish shoppers are fashion and technology. Travel booking is also a relevant category, as are culture and cultural events in general.
Having a mobile-responsive website with adapted content is essential for any business in the digital age. Otherwise, digital frustration is generated among users which can have a very negative impact on business results.
That's why here are five reasons why it's crucial to have a digital partner like Boost to develop your business and make it mobile-friendly, taking into account the current data in Spain:
Improved user experience: A website optimised for mobile provides a smooth and seamless user experience, which increases the likelihood of customer retention and conversions.
Increased conversion: With the growing number of users making purchases through their mobile devices, having a site adapted to these platforms lets you tap into this expanding market and increase your sales.
Accessibility for all audiences: With the increasing use of mobile devices across all generations, it's essential to ensure your website is accessible and functional on all devices, from smartphones to tablets.
Greater visibility in search engines: Google and other search engines favour mobile-friendly websites in their search results, which means having an optimised site can improve your ranking and online visibility.
A modern and up-to-date brand image: Having a mobile-friendly website demonstrates that your company is up to date with the latest technological trends and is committed to offering the best possible experience to its customers, which strengthens your brand image and credibility in the market.
The era of mobile commerce is in full swing and it's crucial to adapt to this shift to stay competitive in today's market. Investing in a mobile-responsive website with appropriate adapted content is a smart investment that can make the difference to the long-term success of your online business.
With the help of a trusted digital partner like Boost, you can transform your online presence and make the most of the opportunities offered by smartphones. Reach out without obligation to see how we can help you, or if you prefer, take a look at these 6 mobile optimisation strategies for ecommerce.
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