In the digital world, data is the most valuable asset for any company. However, without proper management, it can become chaos that makes decision-making difficult. And it can cost your company dearly.
This was the challenge faced by DogfyDiet, a Spanish company specializing in personalized meal plans for dogs. Thanks to collaboration with Boost, they managed to transform their scattered data into actionable insights, significantly improving their conversion rate and sales.
DogfyDiet operated with a highly personalized subscription model, which generated a large amount of data. However, they faced several critical problems:
Multiple data sources without coordination: Information came from various platforms, such as the CRM, advertising campaigns, and website navigation. This lack of centralization made comprehensive analysis and conversion tracking difficult.
Inefficient visualization: The team felt that the data was not being leveraged to its full potential. They did not have tools that allowed them to cross-reference information effectively to identify trends or problems.
Friction in the conversion funnel: The purchasing process, although personalized, was long and complex. Many users abandoned before completing it, but it was not clear exactly at which steps these drop-offs were occurring.
Under-optimized first impressions: The homepage, as the main entry point, was not designed to maximize conversion from the very first contact.
In summary, DogfyDiet had the data, but not the ability to convert it into strategic decisions.
Boost implemented a comprehensive approach to resolve these challenges, centered on three key pillars:
All of DogfyDiet's analytics were reviewed and reorganized, correcting issues such as duplicated marketing tags or inconsistent data. This enabled more precise and relevant information collection.
A reporting model was developed in BigQuery that integrated data from all sources in one place. This dashboard allowed the DogfyDiet team to:
Filter conversions by channels, dates, or countries.
Identify user behavior patterns.
Make real-time data-driven decisions.
Through continuous testing and evaluation, Boost identified the critical points where users were abandoning the process. For example:
A/B tests were run on the homepage, replacing the generic "Create their menu" button with a field that directly asked for the dog's breed. This increased initial interaction and improved the form completion rate.
On the product page, it was discovered that users wanted to see the menu expanded by default. This small change significantly increased access to checkout.
The collaboration with Boost allowed DogfyDiet to:
Increase their conversion rate by 143%.
Increase online sales by 66%.
Gain autonomy in data analysis and opportunity identification.
Want to know all the details of this success story? Take a look on the Boost website →
The DogfyDiet case demonstrates that, with the right tools and strategies, it is possible to transform data chaos into actionable insights. The key was centralizing information, visualizing it effectively, and making evidence-based adjustments.
If your company also faces similar challenges, do not underestimate the power of good analytics and get in touch with us today.
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