Dogfy Diet
A 360 project to improve DogfyDiet's conversion: the Spanish company that wants to improve our dogs' nutrition.
+143% Conversion rate
A 360 project to improve DogfyDiet's conversion: the Spanish company that wants to improve our dogs' nutrition.
What started as a need to improve data visualization ended up becoming an example of the importance of good analytics to identify problems directly affecting conversion. The 143% increase in conversion and 66% in online sales show that the key is knowing what you're facing and implementing improvements like those we launched with DogfyDiet.
The challenge
With a fully online and highly personalized subscription model, DogfyDiet generated a huge amount of data. The challenge was to turn all that information into useful decisions. They had access to plenty of traffic and conversion data but lacked clear, actionable reports.
Our solution
We implemented a 360 project including a complete analytics audit, conversion funnel redesign, A/B testing on key pages, and checkout optimization. We designed an integral solution based on BigQuery and Power BI, ensuring an efficient, reliable data flow optimized for decision-making.
Get startedOverall results
Conversion rate
Online sales
Private area access
Actions executed
Strategies implemented
Some of the highest-return strategies executed in this project.
A new way to start the conversion process
Action
We ran an A/B test on DogfyDiet's homepage to try an alternative to the process start. We reduced friction at the form beginning, improving personalization from the first step and saving unnecessary clicks.
Result
Improved form start metrics, more users reached the end of the process, and we improved the rate of users reaching checkout pages.
The importance of seeing the full menu before buying
Action
After analyzing user behavior on the product page, we realized the vast majority clicked 'Expand' to see their menu. We proposed an alternative where the menu was expanded by default.
Result
The percentage of users accessing checkout increased significantly, allowing us to focus on the next step: the purchase.
A more personalized private area
Action
We redesigned the private area access from DogfyDiet's homepage for registered users, with personalized data about their profile and their dog.
Result
180.36% increase in private area access from the homepage for existing subscribers.
Conclusions and learnings
Weak points in the purchase process clearly identified, increasing room for solutions.
Improvements in the conversion funnel, boosting results across different purchase steps.
Significant results with real impact on sales, thanks to a structured and validated A/B testing strategy.
Personalization initiatives to increase website conversion across different steps of the purchase and consumer journey.
The DogfyDiet case is a great example of the importance of controlling the conversion funnel end-to-end to identify friction points and propose effective, measurable solutions.
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