Data-driven strategy

Measuring your campaign performance correctly doesn't depend on the amount of data you collect, but on your ability to focus on the KPIs that truly move...

Discover how to apply data-driven marketing decisions to optimise campaigns, reduce errors and improve results compared to intuition.

Every company has data. Simply by existing in a digital environment, information accumulates and digital analytics becomes a reality (whether you want it...

We live in a time of abundance when it comes to information. Any activity of any company generates billions of data points that, when used well, allow it...

The digital environment in which most companies operate today requires great agility. A fast and determined capacity for response. We live in a world...

Discover the KPIs by business phase and learn to measure what really matters according to the moment your digital company is in.

In the digital world, data is the most valuable asset for any company. However, without proper management, it can become chaos that makes decision-making...

Discover how to improve data collection and make reliable decisions with a precise, automated system adapted to your digital strategy.

Discover what dark data is, why it impacts your business and how to leverage those hidden data points to make better decisions. We help you from Boost.

Do you really know what is happening in your business? What would any digital business or company be without its data? Today, in an era where information...

We live in the data age. Every self-respecting digital business now has more information than ever about its activity, its customers and its environment....

Low-quality data and analytics carry a very high cost for your business. In fact, it hides many implications that ultimately translate into money badly...

In the world of digital business, the key to success often lies not in decisions that have a direct and measurable impact on online sales. Many times, the...

Taking care of your business goes beyond making sure your supply chain runs smoothly, your services are high quality and your customers are satisfied. All...

Your digital business data speaks for itself. Just one look at any company's analytics is enough to understand its situation. Some data reflects a solvent...

In the business world, everything is built on trust. Yes, for all the charts, reports and data we refer to, at the end of the day it all comes down to...

When we design something — whether a physical or digital product — we all picture a specific user experience. We imagine users following the same...

Having the ability to choose sets us free. Freedom of choice is one of the mantras we repeat in virtually every important aspect of our lives. But what...

Nobody is immune, not even the national statistics office. Although correcting mistakes is a sign of wisdom, when the highest authority on statistics has...

Good morning, Arianne, tell us a little about yourself. Of course — my name is Arianne Rovira, I am 57 years old and so I already have a long professional...

A good website is the key to success for start-ups. At Boost, learning from strategies implemented by major brands and the experience we have built up...

You have probably heard the term 'data-driven.' Companies with a data-driven approach base their strategic decisions on data analysis, which gives them...

Who are you and what do you do? My name is Ariadna Busquets and I studied Economics. As often happens, I decided to study something that would offer job...

Are you about to launch your own startup in the digital world, or have you been up and running for a while? Then this is for you. In this article, we give...

Oriol Ramon, current Marketing and Sales Director at The Excellence Collection, has evolved professionally between agencies and clients, from his start at...

Barely 20% of companies have a solid data strategy, and the remaining 80% lack a defined approach for the efficient collection, storage, and use of...

Could you tell us a bit about yourself? Who are you and what do you do? Sure, I'm Xavi Puig, a graduate in Advertising and Public Relations from Pompeu...

Who are you and how did you start in the digital world? Hi, I'm Oriol and I got started in this world in 1998, when everything was still up for grabs. The...

In today's digital world, having loyal customers is what makes the difference between a successful business and one at risk of failing. That is why, at...

In the world of digital marketing, transformation and adaptation are essential elements. Mauri Carrió, Digital Marketing Manager at Wilson Europe, has...

Pragmatic in outlook and a champion of human values, we got to know the reflections, challenges and technological vision of Ricardo, Head of Strategy at...

At Boost, as a digital consultancy specializing in analytics and conversion, we understand the importance of measuring performance and evaluating progress...

Reinvent or die: the user experience and UX design sectors are betting on qualitative and quantitative research to face the current landscape. Carlos...

In today's business landscape, we have witnessed a major transformation in the way organizations use data analysis and exploitation. In this article we...

In the age of (over)information, the correct use of data has become a key pillar for business success. Data visualisation plays a crucial role in this,...

In the digital world we live in, data has become gold. And in this article you will learn how to harness its potential to generate extra revenue and take...