Well, well. Looks like you love a good secret, eh? Especially when it involves things like conversions and sales. You are in our club, we can tell. So look, this time we are going to reveal the ace up the sleeve that large companies use with discretion. A tool they use to boost their conversions and stand out in the digital market. Let us get into it!
The secret in question is called VWO, short for Visual Website Optimizer. VWO is a very interesting tool for conversion optimisation that allows total control over the user experience, running A/B tests, making real-time adjustments and observing conversion rates, also in real time.
In fact, VWO is the tool that some companies keep to themselves. Why? The reason is probably as simple as competition. In a digital environment where every advantage counts, not mentioning powerful tools can be a tactical strategy.
VWO is a cloud-based tool that helps companies run A/B tests on products, features, campaigns or websites. With the visual editor, you can modify existing pages or create multiple versions of the same page by changing things like layouts, headings, text, colours and more.
With VWO, you can run tests based on how website visitors behave (for example, clicks on an element), time on pages, exit intent and page scrolling. You can also use the code editor to create A/B tests with HTML, CSS, JavaScript and jQuery. In addition, you can analyse the conversion rates of marketing campaigns and generate custom reports with different performance metrics.
This tool also easily integrates with third-party applications such as Google Analytics, Kissmetrics, Demandware and Magento. Key features include heatmaps, visitor segmentation, data export, goal tracking and traffic allocation. VWO shows you previews and screenshots of variations across different browsers, computers and mobile devices.
In this example, we can see how something as simple as a button colour change can increase conversion. Image source: getapp.es
As we mentioned, VWO has enormous potential with A/B tests, allowing you to evaluate any element of your website. With this tool, every aspect is testable to maximise your conversions and it helps you go one step further:
A/B tests: Evaluate everything from the colour of the "Buy now" button to the layout of the contact form to increase your conversion rates. You will be surprised how much certain things influence conversion and how easy they are to improve.
Real-time data analysis: Make adjustments on the fly and get immediate data to make informed decisions.
Data visualisation: Present information with interesting and intuitive charts to make it easier to understand and visualise the impact of your decisions, for your own business or your clients.
At Boost, we are certified VWO partners and we offer you the full potential of this tool. We work hand in hand with them to boost your conversions in a very interesting way and explore the potential of your business.
As you probably know, thriving in the online space is all about speed and adaptability. If you are interested, VWO provides the agility needed to stand out and we can help you with that, as certified partners of this tool.
So, now that you know the secret, will you join the club of successful businesses or will you keep wondering why some companies achieve great results while you are working hard without seeing improvements in your numbers?
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