Digital analytics

In many marketing teams, reporting has become a silent problem. Hours spent downloading data, copying metrics between spreadsheets, and reviewing outdated...

Discover the signs that indicate you need a digital analytics audit. Avoid wrong decisions due to incorrect data and improve your dashboards.

Do your metrics fail to match between Google Analytics, Meta Ads or your CRM? Discover the causes of analytics data discrepancies and how to fix them.

Compare the advantages of using Power BI in marketing versus other tools. Discover how to improve data visualisation and make faster decisions.

Discover the most common mistakes when setting up GA4 and how to fix them. A practical guide for reliable, trouble-free data measurement.

Discover how server-side tracking with Google Tag Manager improves digital measurement, protects privacy, and outperforms client-side tracking.

Discover how to apply data storytelling for businesses with actionable dashboards and clear narratives that turn data into decisions.

The way you collect your data makes the difference between the success of your decisions or their total failure. Good data collection is the key to...

Discover the limitations of browsers in data collection and how to overcome them with advanced strategies for more accurate decision-making.

The world is upside down and everything seems to indicate the situation will not change in the first months of the year. The start of 2025 comes with the...

Making more strategic, well-founded decisions is something that features on every digital business's wish list for 2025. We all want to start the year...

We navigate a sea of information. An ocean, more accurately. All the advances in computing, technology and data collection and analysis have brought us to...

Last week, Adrià Vidal, CEO of Boost, attended the Digital Enterprise Show (DES) in Málaga, one of the most prominent events in the field of technology...

A recent event organised by the magazine Emprendedores highlighted the importance of innovation, sustainability and talent in Spanish startups. The...

Since July 2024 Universal Analytics has been replaced by Google Analytics 4. In this guide we review the lessons learned from the migration, what the...

In the world of startups, the ability to understand and use data effectively makes the difference between moving forward and getting stuck. At Boost, we...

Measuring data is crucial if you run an online business, no matter how much you try to ignore it. Experience and intuition matter, but in the end it is...

Google Analytics 4 is now Google's standard web analytics tool. Discover how to get the most out of it, its key advantages over Universal Analytics, and...

Discover how to use your data to create stories that sell and make smarter business decisions. Once you learn how to do it, there is no going back. In the...

Everything is evolving at a frantic pace and now, with the arrival of Google Analytics 4 (GA4), so will the way we analyse data. They gave advance notice:...