The Excellence Collection
Increased bookings at luxury resort hotels through landing page and form optimization.
+$1M Revenue generated
Increased bookings at luxury resort hotels through landing page and form optimization.
To increase profits, The Excellence Collection needed more bookings at their luxury resorts without modifying their web traffic investment. That meant only one thing: optimizing their conversion. At Boost we achieved solid, quantifiable results by focusing on their lead capture landing pages.
The challenge
The challenge for Boost was achieving the desired conversion improvement and sales increase without increasing web traffic. In other words, correctly choosing all actions and iterations on The Excellence Collection's website to ensure real impact on their results.
Our solution
We focused on enriching the design and content of landing pages, improving the structure to increase user advancement in the conversion funnel. We also paid special attention to improving forms and headers that were blocking conversion.
Get startedOverall results
Revenue generated
Actions executed
Extra monthly revenue
Success rate
Strategies implemented
Some of the highest-return strategies executed in this project.
Hierarchy and social proof improvements for trust
Action
We implemented a new design where information was organized more visually, showing key data: other customers' reviews and their overall resort rating.
Result
The percentage of users starting the booking process increased by 9.38%, translating to over 30,000 euros in profit.
New design elements to reduce steps
Action
We introduced new elements on landing pages with more room information and images to eliminate unnecessary clicks and increase conversion.
Result
9.5% increase in booking process access, generating over $75,000 extra for The Excellence Collection.
Landing pages adapted to user urgency
Action
We optimized landing pages according to each user type's urgency and decision level, personalizing the browsing experience.
Result
Significant improvement in overall conversion by adapting the message to the user's journey moment.
Conclusions and learnings
With just 9 actions, over 1 million dollars in additional revenue was generated.
The focus on lead capture landing pages proved the most effective lever for improving conversion.
Personalization based on user urgency level was key to maximizing impact.
The Excellence Collection case proves that well-founded, data-driven actions can have extraordinary impact on business results.
Get started
Want results like these?
Optimize your results and give a boost to your digital business with impactful actions.
Get started