Mim Habits
Increased conversion and better results for the Spanish startup that merges science and nutrition.
+136% Conversion rate
Increased conversion and better results for the Spanish startup that merges science and nutrition.
Mim Habits faced challenges on their website: low conversion, customers seeking guidance, and a clunky checkout process. It was a challenge requiring cross-functional solutions, and at Boost we found ways to drive their conversion and improve their results. The outcome: a remarkable 136% increase in conversion rate in just 10 months.
The challenge
When we started working with Mim Habits, their proposition was solid: a quality product and impeccable customer service. However, their digital platform didn't reflect that level. Purchase conversion was low, payment was unintuitive, and users found it difficult to identify which product best suited their needs.
Our solution
At Boost we tackled the challenges with a strategy centered on analysis and continuous optimization. We started with a deep study of user behavior to detect friction points. Through A/B tests, we tested different design and user experience approaches. Validated solutions were translated into concrete, constantly evaluated improvements.
Get startedOverall results
Conversion rate
Actions executed
Execution time
Strategies implemented
Some of the highest-return strategies executed in this project.
Product page optimization
Action
We redesigned product pages to highlight benefits, drive subscription to monthly and annual plans, and improve calls to action.
Result
Better user experience, greater product value visibility, and increased subscription conversions, especially from mobile devices.
Questionnaire to choose the right plan
Action
We designed a brief, friendly questionnaire that personalized the user experience and guided them to the most suitable product.
Result
Increased conversion and improved customer relationships thanks to a more personal experience.
Checkout process optimization
Action
We optimized the presentation of terms and conditions and the payment overview to make them clearer and more understandable.
Result
Greater customer trust, reduced abandonment rate, and increased completed sales.
Conclusions and learnings
Greater understanding of user experience through detailed behavioral analysis.
Friction points solved through a more intuitive and flexible web redesign.
The low conversion rate was merely a reflection of a complex user experience that had a solution.
This experience with Mim Habits highlights the importance of understanding your data to make decisions with real business impact.
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