Grandvalira
More revenue for the largest skiable domain in the Pyrenees.
+€276K Additional revenue
More revenue for the largest skiable domain in the Pyrenees.
Grandvalira, the largest skiable domain in the Pyrenees, wanted to understand how their customers behaved to improve the user experience on their digital platform and increase sales. Through consistent analytics we identified friction challenges in the purchase process and low interaction. At Boost, we implemented precise tests and strategies to maximize conversion.
The challenge
Grandvalira sought to increase sales through their digital platform and improve interaction with their virtual shopping assistant. With a diversified customer base and a competitive environment, it was crucial to identify the most promising improvement areas and quickly test new strategies.
Our solution
Over a three-month period, we executed 17 actions across the main page and shopping assistant. Each action was designed to address specific friction areas or improvement potential, based on detailed insights from initial research. The key was agility and the ability to iterate constantly.
Get startedOverall results
Additional revenue
Actions executed
Success rate
Execution time
Strategies implemented
Some of the highest-return strategies executed in this project.
Mobile Assistant Landing Page Redesign
Action
We adapted the design to a more mobile-friendly format and used accompanying copy.
Result
16.39% increase in conversion rate, generating 145 additional sales per month.
Desktop Assistant Landing Page Redesign
Action
We implemented a usability-focused design without images, prioritizing the most popular products.
Result
11.37% increase in conversion rate, generating 32 additional sales per month.
Webcams Page Improvement
Action
We improved CTA distribution, structure and copy on the webcams page.
Result
51.32% increase in conversion rate, generating 124 additional sales per month.
Conclusions and learnings
Clear, focused redesigns: clean design and clear copy are vital for improving interaction and conversion.
Constant iteration: even actions that initially show no impact can be refined for better results.
No success without trial and error: not all strategies will work, but each test provides useful data for future implementations.
With a total increase of +276,000 euros in revenue in the 2023/2024 season, the success of our project with Grandvalira reaffirms what we do and how we do it.
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