Catalonia Hotels & Resorts
Online booking funnel optimization for the Catalonia Hotels & Resorts hotel chain: visual redesign of checkout and rate selection.
+11.26% Mobile conversion
Online booking funnel optimization for the Catalonia Hotels & Resorts hotel chain: visual redesign of checkout and rate selection.
Optimizing Catalonia Hotels & Resorts' online booking process proved that visual clarity and transparency at critical payment moments directly impact user confidence and conversion performance. A focused redesign of the mobile checkout and rate selection generated an 11.26% conversion increase and over €708,000 in additional monthly revenue.
The challenge
Catalonia's booking funnel presented friction at the final stages of the purchase process. On mobile checkout, payment methods were not presented clearly or visually, causing confusion about whether an immediate charge was being made or if the card was only being held as a guarantee. Accommodation plan selection was displayed in a traditional list format, making it difficult to quickly compare options and slowing down user decision-making.
Our solution
We implemented a visual optimization approach focused on two critical funnel points: the payment checkout and rate selection. We redesigned payment methods as selectable visual cards with icons and clarified that the credit card served only as a guarantee with no charges until hotel arrival. For plan selection, we replaced traditional lists with comparative cards highlighting savings, final price, and the recommended default option.
Get startedOverall results
Mobile conversion
Monthly revenue
Months to implement
Strategies implemented
Some of the highest-return strategies executed in this project.
Visual payment methods redesign
Action
We restructured the mobile checkout payment method presentation as selectable visual cards with recognizable icons. We added a clear message indicating that the credit card served exclusively as a guarantee, with no charges until hotel arrival.
Result
This single modification achieved the full 11.26% conversion rate increase on mobile devices, demonstrating the impact of transparency at the most critical moment in the funnel.
Comparative accommodation plan cards
Action
We replaced the traditional list format with visual comparative cards highlighting savings versus the original price, the final price, and a default selection of the recommended plan.
Result
The new format reduced decision friction by facilitating visual comparison of benefits between plans, contributing to a smoother and more confident booking flow.
Conclusions and learnings
Visual clarity and icons reduce cognitive load, enabling faster scanning of on-screen information.
Mobile screens demand restraint: excessive banners or overly complex price restructuring cause overload and abandonment.
Transparency at payment moments — clarifying there are no immediate charges — eliminates the most critical purchase friction in the hotel sector.
The most effective optimizations were small, focused modifications rather than complete flow redesigns.
The Catalonia Hotels & Resorts case demonstrates that transparent presentation and structured visual design at checkout and rate selection directly impact user confidence and conversion performance.
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