The world is upside down and everything seems to indicate the situation will not change in the first months of the year. The start of 2025 comes with the same spirit as the year we are leaving behind, and all signs point to AI continuing to grow at an exponential rate.
With the TikTok drama in the United States filling year-end headlines, it also seems that social media will continue to be at the center of every digital marketing conversation. And rightly so: despite all the ban threats, social commerce keeps growing.
In short, 2025 will be a year of more innovation and more digital presence on social media. Nothing new, right? What will truly be novel is finding the way to optimize your e-commerce or digital product in that ecosystem and knowing how to make the most of your data with your web analytics. Because if there is one thing the online world has plenty of, it is data.
Data, data, and more data. We know — it is our star topic. But we genuinely believe in its potential to help you kick off 2025 on the right foot and take advantage of all the year's trends (and all those surprises that are bound to come).
AI will continue growing at an unstoppable pace. Social commerce will grow 3 times faster than the rest of digital commerce. Companies will need to be more resilient than ever. And so on and so forth among the many things we are almost certain will happen in 2025.
The true challenge, however, will be giving your data the prominence it deserves. Because it is precisely data that will help you prepare your business for such a changing environment, make agile decisions based on accurate information, and know what to invest in and what not to. Your data will be what turns these trends into opportunities.
Check out our full 2025 Trends Report and discover how to turn your data into business decisions with real impact. Download it free here →
In this article we will explain how to adapt your web analytics to the new landscape of 2025. These decisions will help ensure that the data you collect, analyze, and consult is the right data for your business and allows you to increase your sales.
2025 will be another year of growth for mobile phones. More and more users are making their purchases and placing orders from these devices (66% of the total), and that means one thing: the usual barriers that made people prefer to complete a purchase from their computer are starting to break down.
But there is still a major opportunity: while mobile sales reach 66%, visits go as high as 80%. In other words, a large portion of users are still hesitant to place orders via mobile.
How is it possible to close that gap between users who visit your website from a mobile phone and those who do not end up buying? By stopping to analyze and understand their behavior and needs on that device.
For that, it is essential to bring some order to your data collection and data sources. You need to clearly separate your information depending on the type of device it comes from (whether metrics or user behavior) to understand what is different about mobile devices.
With this divided information you will be able to identify improvement opportunities and changes to make in your mobile design. Whether usability issues or messages that build confidence, if you manage to hit the right note that creates doubt in your users, your sales will increase without needing to change devices.
AI is already one of the family. The vast majority of businesses already include it in their business strategy (especially marketing), and more and more digital tools are incorporating it into their services. But... are you getting all the value out of it that you could?
Artificial Intelligence is key to improving your website and digital services, above all because it allows you to increase personalization. But for that personalization not to fall short (and end up feeling like a half-measure), the algorithm needs to have all the cards on the table.
AI works better the more information you give it. So do not leave out any data that is relevant. To do this, make sure your data sources are well integrated and interconnected.
Information about your online sales is important, but it is even more so when combined with information about your users' behavior on your website or the results of your digital marketing campaigns. Ultimately, the algorithm will be more precise the more it knows about your business. So make sure you give it a real and complete picture.
Customer satisfaction is and always will be the key to success (in 2025 as in the years ahead). And for the coming year, it will be essential to have good logistics that respond in time to any setback or need in your business. In short: your business will need to be resilient.
A resilient business is a business capable of making agile decisions that allow it to react in time to changes and unforeseen circumstances in its environment. In other words, a business that is prepared for whatever comes in 2025.
The only way to respond in time is to know at all times what is happening. And for that, nothing beats good data visualization that allows you to assess the real situation and act effectively.
Without a good dashboard, your decisions will be based on unreliable data (often out of step with reality). To be able to respond optimally to any situation affecting your business, you need your key metrics at hand and updated at all times.
Innovating for the sake of innovating is not always the solution. And it is quite common to fall into that trap. Especially when you consider that 2025 will be a year of technological innovations like Augmented Reality — a trend that is undeniably growing, but that may not necessarily be right for your business.
By this we do not mean you should not invest in technological innovations. On the contrary. What we mean is that to invest effectively, you need good web analytics and a data-driven innovation strategy.
It is easy to get carried away by new technologies like Augmented Reality. But the truth is that not all of them have to be the solution your business needs. And to confirm that, you always need to:
Research — What competitors are using that technology? Is it an innovation that has demonstrably delivered results on key metrics? Make sure the important metrics are truly influenced by that technology. Otherwise, you may invest in vain.
Test — Start small and follow the "trial and error" formula. Any new technology can be complicated at first and involve radical changes to your website or business. The best way to get it right is to test its impact through a solid testing strategy. If the results are good, it is time to scale!
Scale — Yes, technological innovations always generate that "wow" effect and completely change your customers' experience. But often that effect is not scalable and does not work for your business. If it does not allow you to adapt it to the growth and needs of your business, it is not for you.
No matter how much TikTok is a source of debate and heated discussions, one thing is clear: social commerce (or commerce through social media, as you prefer to call it) is and will be a trend in 2025. In fact, it is expected to grow 3 times faster than the rest of digital commerce. Not bad at all.
How do you prepare? By blending into the environment. We often think about finding ways to move users who enjoy social media to our website when, in reality, we can move our purchase process directly to that platform.
The success of your business depends on its adaptability to different digital environments. And for that, you need to know how to adapt your purchase process (however complex it may be) to the different social networks that allow selling without opening or closing any app.
Adapting to social commerce is a great opportunity to open new doors to digital sales. And if you are able to correctly analyze the behavior of users in this new sales channel, you will be able to improve their experience day by day (without having to redesign your website).
2025 will be the year for your data. At Boost, we know that all the potential of these trends for the coming year depends exclusively on the way you use and leverage the information at your disposal. That is, your data.
The 5 trends we have compiled in our latest Report (which you can check out here, by the way) are clear. But what is not always so clear is how to get the investments and decisions right. And we are here to help shed some light on that.
If you want to give your online sales a boost in 2025, shall we set up a call? That is a trend too.
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